Our Founder

Jodi Fedor is Exuberance! She is passionate and inquisitive, a seeker and a doer, a visionary and an out-of-the-box thinker. She is the founder of Exuberance, the creative designer of the exuberance packaging and the voice behind the exuberant woman letters and the Exuberance brand. She believes wholeheartedly in the power of love, authenticity, truth and exuberance.

Jodi spent the first years of her life sailing around the world with a family of seven on a boat her father built by hand. Just one month old when her family set sail, she had traveled halfway around the world by the time she was five. Her unorthodox upbringing still informs the way she views the world, and she has an expansive notion of the concept of beauty. Read her blog to learn more.

She disagrees wholeheartedly with the the pervasive and popular notion of a singular ideal of beauty. "We're made up of the sum of our parts, and those parts include our mind, the things we are passionate about, and the way we exist in the world on a daily basis. Beauty isn't something so singular as the shape of our nose or the style of our hair. Each of us is more than that, and that's what we celebrate with Exuberance," Jodi explains.

With her skincare products made from natural and organic ingredients, designed to adapt to an individual woman's individual needs, Jodi encourages women to do more than cleanse and moisturize, but to find-and follow-their own exuberance and discover and embrace their own unique beauty.